Three companies, three different jobs
They are often listed side by side as “digital gold providers”, but they are not the same kind of business. Two are refiners: they turn imported and recycled metal into bars and coins, and sell digital gold backed by that metal. One is a digital gold platform built on a vaulting and trustee structure. That difference decides who you are relying on if something goes wrong.
| Augmont | SafeGold | MMTC-PAMP | |
|---|---|---|---|
| Legal entity | Augmont Enterprises Limited | Digital Gold India Private Limited | MMTC-PAMP India Private Limited |
| What it is | Refiner, bullion house, digital gold seller | Digital gold platform | Refiner and mint |
| Owned by | Listed company since August 2026 | Institutional owners; World Gold Council holds a minority stake | PAMP Ventures SA 72.65%, MMTC Ltd 26% |
| Purity it publishes | 24K 999 | 24K 99.99% | 24K 999.9 |
| Vault | Sequel (named by partner apps) | Brink's | MMTC-PAMP vaults (per Paytm) |
| Trustee | “Independent trustee”; partners name IDBI Trusteeship | Vistra ITCL, formerly IDBI Trusteeship | Not named on the pages we could read |
| Refinery accreditation | India Good Delivery, BIS, NABL, RJC | Not a refiner | LBMA Good Delivery, gold and silver |
Which app uses which company
This is the question most people are really asking. The table lists only apps where the app itself, or the provider, says so in public. Partnerships change, and some apps offer more than one provider, so treat this as a starting point and check the gold terms inside your own app.
| App | Provider | Who says so |
|---|---|---|
| Google Pay | MMTC-PAMP | Google Pay Help |
| Paytm | MMTC-PAMP | Paytm's gold page |
| PhonePe | SafeGold and MMTC-PAMP | PhonePe, and SafeGold |
| Amazon Pay | SafeGold | SafeGold |
| Tanishq, CaratLane, CRED, JioFinance | SafeGold | SafeGold |
| Groww | Augmont | Groww Help |
| Gullak | Augmont | Gullak |
| Tide (India) | Augmont | Tide Help |
| Ticgetz Gold | Augmont | Us |
Augmont: the refiner that sells to apps
Augmont is a Mumbai bullion house, incorporated in 2012, with refining units in Rudrapur and Mumbai. It sells digital gold under its own Gold For All app and through partner platforms, publishes 24K 999 purity, and lists India Good Delivery, BIS, NABL and RJC credentials for its refinery. Its shares listed at the end of August 2026. The full Augmont profile covers its vault, trustee and partner apps.
SafeGold: the platform built on a trustee
SafeGold is a product of Digital Gold India Private Limited, in which the World Gold Council holds a minority stake. It has powered PhonePe's gold since December 2017. It does not present itself as a refiner: its protection is structural, with metal in a Brink's vault and an independent trustee, Vistra ITCL, holding a charge over customers' gold ahead of other creditors. The full SafeGold profile explains what that means.
MMTC-PAMP: the LBMA refinery
MMTC-PAMP is a joint venture between MMTC Ltd, a Government of India company, and PAMP Ventures SA of the Swiss MKS PAMP Group. Its credit rating agency, ICRA, calls it India's largest gold refiner and the only one with London Bullion Market Association Good Delivery accreditation for both gold and silver. It sells 999.9 gold, and its digital gold sits behind Google Pay and Paytm. The full MMTC-PAMP profile has the numbers.
What actually matters when you compare them
Purity differences here are small: 999 is 99.9% gold, 999.9 is 99.99%. On a 1 gram holding the gap is less than one milligram of gold, and when you sell digital gold you are paid for the weight you hold at that day's rate. What matters more is the structure behind the metal, which is where these three differ most.
- Who holds the metal, and is it named? All three answer this, though Augmont's vault is named by its partners rather than on its own page.
- Who is the trustee, and what can it do? SafeGold states that its trustee holds a charge ahead of other creditors. Ask the others for the equivalent wording.
- What is the spread today? The gap between the buy and sell rate is set by each app, not by the provider alone, and it is the largest cost most buyers pay. How to read it, or see ours today.
- Can you take delivery? Each provider mints coins and bars, but what your app lets you redeem, and at what charge, varies.
- What does the regulator say? None of the three is a SEBI-regulated product. SEBI said so plainly in November 2025. The nine checks apply to every one of them, including the one we use.
Questions people ask
Which company provides digital gold in India?
Most digital gold apps in India sell metal from one of three companies: Augmont, SafeGold (Digital Gold India Private Limited) or MMTC-PAMP India. The app is usually a reseller; the provider holds the metal.
Which is better, SafeGold, Augmont or MMTC-PAMP?
There is no single answer. MMTC-PAMP and Augmont are refiners; SafeGold is a platform built on a vault and trustee. All three publish a named vault and a trustee arrangement. The spread, charges and exit options of the app you use usually matter more.
Which company is behind Paytm gold?
Paytm's gold page says its gold is backed by MMTC-PAMP and stored in MMTC-PAMP vaults.
Which company is behind PhonePe gold?
PhonePe has offered SafeGold since December 2017, and also offers MMTC-PAMP gold; you choose the provider in the app.
Which company is behind Google Pay gold?
Google Pay Help says you buy and store gold from MMTC-PAMP India Private Limited.
Is 999.9 gold better than 999 gold?
999.9 is slightly purer: 99.99% against 99.9%. On a 1 gram holding the difference is 0.9 milligrams of gold. Both are 24 karat.
Sources
- Caution to public regarding dealing in 'Digital Gold' (PR No. 70/2025) · Securities and Exchange Board of India
- MMTC-PAMP India Private Limited: ratings upgraded (28 July 2026) · ICRA
- Augmont digital gold · Augmont
- Augmont refinery · Augmont
- SafeGold home page · SafeGold
- Which apps use SafeGold? · SafeGold
- PhonePe launches gold · PhonePe
- Buy gold with Google Pay · Google Pay Help
- Paytm Gold · Paytm
- How is Digital Gold provided on Groww? · Groww
- Gullak home page · Gullak
- Where is my gold stored? · Tide India
From the Ticgetz Gold team, drafted with AI assistance and checked against the sources above on 3 November 2026. Ticgetz sells digital gold, so weigh what we say accordingly. This is general information about how digital gold works in India, not investment or tax advice, and rules change. Rates quoted anywhere on this site are live market rates and are not a forecast.






