Who is behind SafeGold
SafeGold is a product of Digital Gold India Private Limited. When PhonePe launched gold with it in December 2017, PhonePe described the company as institutionally owned, with Gaurav Mathur as SafeGold's managing director at the time. SafeGold says the World Gold Council, the gold industry's market development body, holds a minority stake. SafeGold names no refinery of its own; it buys 24K gold at the live price on your behalf and holds it through the structure below.
| Fact | What SafeGold or its partners say |
|---|---|
| Legal name | Digital Gold India Private Limited |
| Minority investor | World Gold Council |
| Purity | 24K, 99.99% |
| Vault | Brink's |
| Trustee | Vistra ITCL, formerly IDBI Trusteeship Services |
| Audit | An independent auditor or trustee confirms balances with the custodian each quarter |
| Since | At least December 2017, when PhonePe launched gold with it |
How the vault and the trustee protect you
SafeGold stores customers' metal with Brink's, the secure logistics company, and appoints an independent trustee, Vistra ITCL. SafeGold says the gold is held separately from the company's own assets, and that the security trustee holds a charge over it ahead of other creditors until it is delivered. In plain words: if SafeGold itself failed, the trustee's claim on the gold comes before the claims of anyone SafeGold owes money to.
Which apps use SafeGold
SafeGold says it serves over 200 business partners. In September 2026 it named these:
- Payments: PhonePe (since 2017, alongside MMTC-PAMP), Amazon Pay, BharatPe.
- Finance: JioFinance, CRED, KreditBee, Stashfin.
- Jewellers: Tanishq, CaratLane, BlueStone.
- Banks, through the Nuclei banking platform: SBI, ICICI Bank, Bank of Baroda, IndusInd, Federal Bank and Canara Bank.
Two cautions. This is SafeGold's own list, and some names on it also appear with other providers. Gullak, for one, is on it, yet Gullak's own site says its gold comes from Augmont. And SafeGold says Paytm and Google Pay use MMTC-PAMP, not SafeGold. For who powers which app, see SafeGold vs Augmont vs MMTC-PAMP.
Is SafeGold safe?
Structurally, SafeGold answers the questions that matter in public: a named vault, a named trustee with a stated first charge, and quarterly confirmation of balances. What no structure changes is regulation: SEBI said in November 2025 that digital gold sits outside its purview, so none of its investor protections apply. Check the spread and the exit in the app you buy through, because those are set by the app, then run the nine checks.
Questions people ask
Who owns SafeGold?
SafeGold is a product of Digital Gold India Private Limited, an institutionally owned company in which the World Gold Council holds a minority stake.
Where is SafeGold gold stored?
In a Brink's vault, with an independent trustee, Vistra ITCL, holding a charge over the gold ahead of other creditors.
Is PhonePe gold SafeGold?
PhonePe has offered SafeGold since December 2017. It also offers MMTC-PAMP gold, so check which provider you picked in the app.
Does Paytm use SafeGold?
No. Paytm says its gold is backed by MMTC-PAMP, and SafeGold itself says Paytm and Google Pay use MMTC-PAMP.
What purity is SafeGold?
SafeGold says 24 karat, 99.99% pure, which is the same as 999.9 fineness.
Sources
- SafeGold home page · SafeGold
- Which apps use SafeGold? · SafeGold
- Why PhonePe, Tanishq and CRED chose SafeGold · SafeGold
- PhonePe launches gold (11 December 2017) · PhonePe
- Gullak home page · Gullak
- Paytm Gold · Paytm
- Caution to public regarding dealing in 'Digital Gold' (PR No. 70/2025) · Securities and Exchange Board of India
From the Ticgetz Gold team, drafted with AI assistance and checked against the sources above on 3 November 2026. Ticgetz sells digital gold, so weigh what we say accordingly. This is general information about how digital gold works in India, not investment or tax advice, and rules change. Rates quoted anywhere on this site are live market rates and are not a forecast.
